by Gavin Smith | Feb 11, 2026 | Influencers
Right, so I was just chewing the fat with Scott the other day, and we got talking about something that’s been bugging me in the crypto space – influencer marketing and how easily it can go wrong. Specifically, how token founders can navigate the absolute...
by Gavin Smith | Feb 10, 2026 | Influencers
Okay, so I was chatting with Nathan the other day, and we got deep into something that’s been bugging me about the whole ‘influencer marketing for crypto tokens’ scene. It’s just… messy, isn’t it? Everyone’s shouting ‘promote,...
by Gavin Smith | Feb 9, 2026 | Influencers
Right, let me tell you about a really insightful chat I had with Lewis the other day. We were chewing the fat about influencer marketing, specifically how token founders can avoid the common pitfalls and actually get a decent return on investment. You see, there are...
by Gavin Smith | Feb 8, 2026 | Influencers
So, I was chatting with Mia the other day, a seasoned community manager who’s seen a fair few token launches go boom… or bust. We were deep-diving into something I’m increasingly obsessed with: the psychology of social proof and how it impacts token...
by Gavin Smith | Feb 7, 2026 | Influencers
Right, let’s talk about influencers. Not just the shiny, follower-laden types, but the ones who can genuinely make or break your token launch. I’ve been diving deep into this for a series of articles aimed squarely at token founders, the ones who...
by Gavin Smith | Feb 6, 2026 | Influencers
Right, let’s talk token launches. You’ve poured your heart into this project, built something genuinely innovative, and now it’s time to unleash it on the world. But shouting into the void doesn’t work. You need momentum, that initial surge of...
