by Gavin Smith | Oct 23, 2025 | Influencers
Right, so, I’ve been diving deep into how token founders can actually make influencer marketing work, beyond the usual fluff. Forget just vanity metrics – we’re talking real ROI. I managed to grab Zoe, a real whizz when it comes to blockchain marketing,...
by Gavin Smith | Oct 22, 2025 | Influencers
So, I was chatting with Reece the other day, right? He’s been through the wringer with a couple of token launches, some more successful than others. We were chewing the fat about ‘The Long Game’ – building that resilient community – and it struck me...
by Gavin Smith | Oct 21, 2025 | Influencers
Right, so I’ve just finished a deep dive into the surprisingly tricky world of influencer marketing within the crypto space. And what a journey it’s been! I’m talking in-depth articles, aimed squarely at you, the token founder, who’s probably...
by Gavin Smith | Oct 14, 2025 | Influencers
Right, so I was chewing the fat with Courtney the other day, and we got talking about this new series of articles I’m working on. The whole thing is about helping token founders navigate the frankly bonkers world of crypto social influencing. I’m trying to...
by Gavin Smith | Oct 13, 2025 | Influencers
Right, so I’ve been digging deep into what really makes or breaks a token launch, and it’s not just about throwing money at big-name influencers. It’s about fostering genuine connections and building a decentralised army of micro-influencers who are as...
by Gavin Smith | Oct 12, 2025 | Influencers
Right, let’s talk influencer marketing for your token launch. We’ve all seen it – the hype, the promises, and sometimes, the spectacular flops. It’s easy to blame the influencer, but often the real issue is a fundamental misunderstanding of what...
