by Gavin Smith | Mar 6, 2026 | Influencers
Right, so I’ve just finished writing a piece that I think will really resonate with token founders wrestling with the influencer landscape. We’ve all seen those launches where a hyped-up influencer campaign falls flat, leaving everyone scratching their...
by Gavin Smith | Mar 4, 2026 | Influencers
Right, so let’s talk token launches. Exciting, right? But they can also be a bit of a rollercoaster, especially when the inevitable bumps – and sometimes, outright crises – hit. And trust me, in the age of social media, those bumps can feel like meteor strikes....
by Gavin Smith | Mar 3, 2026 | Influencers
Right, let’s talk about something crucial for any token founder: proving your social media efforts aren’t just shouting into the void. I’ve spent the last few months knee-deep in data, researching and writing a case study on how to accurately measure...
by Gavin Smith | Mar 2, 2026 | Influencers
Right, so, I’ve been wrestling with something that keeps coming up in my conversations with token founders: how to really nail influencer marketing without landing in hot water. Everyone talks about hype, but very few dig into the nitty-gritty legal stuff, and...
by Gavin Smith | Mar 1, 2026 | Influencers
Right, let’s talk influencer marketing. Not the fluffy kind you see everywhere, but the gritty, impactful stuff that can genuinely make or break your token launch. I’ve spent countless hours wading through the hype and the hopeful promises, and I can tell you,...
by Gavin Smith | Feb 28, 2026 | Influencers
Alright, buckle up token founders, because today we’re diving deep into the slightly terrifying, but absolutely essential, world of crisis management in the age of social media. I managed to snag some time with Jamie, who’s seen it all – from meteoric...
