by Gavin Smith | Aug 31, 2025 | Influencers
Right, so I was chatting with Joseph the other day, a sharp cookie who’s launched a couple of successful tokens. We were chewing over something that’s plagued a lot of new token projects: influencer marketing gone wrong. Not just a little wrong, but...
by Gavin Smith | Aug 21, 2025 | Influencers
Right, so I’ve been digging deep into influencer marketing for token launches, trying to move past the usual ‘pump and dump’ mentality. You know, the kind where you just throw money at influencers, hope for a quick spike, and then watch the whole...
by Gavin Smith | Aug 20, 2025 | Influencers
Right, so, you’re launching a token. Exciting, isn’t it? But beyond the hype and potential rewards lies a harsh reality: the internet never forgets, and negativity spreads like wildfire. We’ve all seen launches crumble under the weight of bad press,...
by Gavin Smith | Aug 19, 2025 | Influencers
So, I was chatting with Jay the other day, a seasoned veteran in the crypto launch space, and we were dissecting what makes or breaks a token launch when it comes to social influence. We weren’t talking about the usual ‘get a celebrity endorsement and...
by Gavin Smith | Aug 18, 2025 | Influencers
Right, let’s talk about something crucial for a successful token launch: turning influencer collaborations into a content engine that keeps on giving. We’re not just talking about a single shout-out; we’re aiming for sustainable engagement and amplified...
by Gavin Smith | Aug 17, 2025 | Influencers
Right, let’s talk token launches. We’ve all seen the flashy campaigns, the celebrity endorsements, the follower counts in the millions. But how many of those translate into genuine engagement, real adoption, and a thriving community? In my experience,...
