by Gavin Smith | Sep 18, 2025 | Influencers
Right, so I was chatting with Lewis the other day, you know, the guy who’s launched like, a zillion tokens (okay, maybe three, but it feels like a zillion!). He was saying how crucial influencers were to each launch, but also how easy it is to screw it up. Made...
by Gavin Smith | Sep 17, 2025 | Influencers
Right, so I recently had a cracking chat with Anthony, a seasoned marketing guru with a particular interest in the crypto space. We were chewing the fat about something that keeps token founders up at night: social proof. Specifically, how the psychology of social...
by Gavin Smith | Sep 16, 2025 | Influencers
Alright folks, gather ’round! As promised, we’re diving deep into the trenches of social influencing, specifically how to craft content strategies that’ll make or break your token launch. Forget the generic ‘shill your coin’ mantra; we’re...
by Gavin Smith | Sep 15, 2025 | Influencers
Right, let’s dive in. As promised, we’re tackling a critical piece of the token launch puzzle: building a decentralised influencer network. I recently sat down with Aimee, a marketing whizz who’s successfully launched several tokens using exactly...
by Gavin Smith | Sep 14, 2025 | Influencers
Right, so I’ve been diving deep into the world of crypto influencer marketing, specifically how it can absolutely make or break a token launch. You know, we’ve all seen the cringe-worthy shilling and the disastrous ‘pump and dump’ schemes. But...
by Gavin Smith | Sep 13, 2025 | Influencers
Right, let’s dive into something crucial for any token founder navigating the choppy waters of a launch: crisis management, social media firestorms, and the unsung hero – community governance. I recently had a great chat with Liam, a seasoned project lead...
