by Gavin Smith | Sep 5, 2025 | Influencers
Right, let’s talk influencer marketing, but not the fluffy, surface-level stuff. We’re diving deep into gamification and incentives – the real engine room for driving long-term token value. I’ve seen too many founders treat influencers like billboards,...
by Gavin Smith | Sep 4, 2025 | Influencers
Right, so I was chatting with Luke the other day, and he was telling me about the absolute minefield that influencer marketing can be for new token projects. He’s working on a project launching next year, and he’s trying to get his head around finding...
by Gavin Smith | Sep 4, 2025 | Commentary/Thought Leadership
Right, let’s talk tokenomics! I was chatting with Charlotte the other day, and we got deep into the weeds about why understanding tokenomics is absolutely crucial for any crypto project, especially yours. People love the idea of revolutionising business, but as...
by Gavin Smith | Sep 3, 2025 | Influencers
Right, so, you’re launching a token. Exciting, isn’t it? But let’s be brutally honest, the crypto space is a volatile beast. One wrong move, one viral rumour, and poof, your meticulously planned launch can implode faster than you can say ‘bear...
by Gavin Smith | Sep 2, 2025 | Influencers
Right, so I was chatting with Joseph the other day, a founder wrestling with his token’s launch. He was clearly frustrated, throwing around words like ‘shilling’ and ‘engagement’ with a weary sigh. He’d clearly been burned by the usual...
