by Gavin Smith | Oct 13, 2025 | Influencers
Right, so I’ve been digging deep into what really makes or breaks a token launch, and it’s not just about throwing money at big-name influencers. It’s about fostering genuine connections and building a decentralised army of micro-influencers who are as...
by Gavin Smith | Oct 13, 2025 | Commentary/Thought Leadership
Alright, gather ’round! I’ve just finished wrestling with, dissecting, and ultimately loving “The Art of the Pitch Deck: Presenting Your Token Project to Investors,” specifically focusing on how marketing and PR play a pivotal role in securing...
by Gavin Smith | Oct 12, 2025 | Influencers
Right, let’s talk influencer marketing for your token launch. We’ve all seen it – the hype, the promises, and sometimes, the spectacular flops. It’s easy to blame the influencer, but often the real issue is a fundamental misunderstanding of what...
by Gavin Smith | Oct 11, 2025 | Influencers
Alright, folks, gather ’round! Today, we’re diving deep into something that can make or break your token launch: memes. Yep, those silly internet images that dominate our social feeds. But don’t dismiss them just yet! When wielded correctly, they can...
by Gavin Smith | Oct 11, 2025 | Commentary/Thought Leadership
Right, let’s talk token launches. You’ve poured your heart and soul into crafting a brilliant token, and you’re buzzing with anticipation. But here’s the truth: a fantastic token needs a thriving community to truly take off. That’s where...
