by Gavin Smith | Jan 10, 2026 | Commentary/Thought Leadership
Right, so you’re thinking about launching a token. Exciting times! But before you dive headfirst into whitepapers and influencer marketing, let’s talk about something absolutely critical: tokenomics. I’ve been knee-deep in this space for a while now,...
by Gavin Smith | Jan 9, 2026 | Influencers
Alright, so I was chatting with Sebastian the other day, and we got deep into the psychology of token adoption. See, I’m prepping a series of articles aimed at token founders – the real deal, not just surface-level fluff, about how social influence can make or...
by Gavin Smith | Jan 8, 2026 | Influencers
Right, let’s talk influencer marketing for token launches. You’re a token founder, buzzing with innovation, but knowing the crypto space, you’re also wary of all the noise. We’re not talking surface-level fluff here; we’re diving deep...
by Gavin Smith | Jan 8, 2026 | Commentary/Thought Leadership
Right, so I had a really interesting chat with Caitlin the other day about all this stuff surrounding token launches and how crucial social media is. We were specifically diving into how to handle a crisis and respond to criticism online, especially when things...
by Gavin Smith | Jan 7, 2026 | Influencers
Right, so I’ve been diving deep into something crucial for token founders: leveraging social proof to skyrocket adoption. It’s not just about shouting from the rooftops; it’s about understanding the psychology behind why people jump on board, and...
