by Gavin Smith | Sep 28, 2025 | Influencers
Right, so I was chatting with Isobel the other day – she’s deep in the weeds of launching her own token. And we got onto the topic of influencers, as you do when discussing web3 projects. But not the usual ‘find someone with a big following and throw money...
by Gavin Smith | Sep 27, 2025 | Influencers
Alright, buckle up folks, because today we’re diving deep into the murky waters of crypto crisis management. We all dream of a viral token launch – the kind that sends our project soaring. But what happens when that virality turns toxic? When accusations of...
by Gavin Smith | Sep 27, 2025 | Commentary/Thought Leadership
Right, let’s talk token launches and social media. I’ve been wrestling with the interplay of community, compliance, and platform choice for a while now, specifically thinking about which social media channels truly shine when it comes to kicking off a...
by Gavin Smith | Sep 26, 2025 | Influencers
So, I was chatting with Liam the other day, a blockchain guru I’ve known for years, about something that’s been buzzing in my head lately: the metaverse and virtual influencers for token marketing. Not the surface-level stuff, but the nitty-gritty,...
by Gavin Smith | Sep 25, 2025 | Influencers
Right, let’s talk about turning influencers into long-term token value drivers. I recently had a cracking chat with Kyle, who’s been knee-deep in the crypto space for years, specifically about gamification and incentive structures. We were diving deep into...
