by Gavin Smith | Dec 3, 2025 | Influencers
So, I was chatting with Charlie the other day about a problem many token founders face: how to actually get the word out about their project in a genuine, effective way. We’ve all seen the cringeworthy influencer endorsements – the kind that scream ‘paid...
by Gavin Smith | Dec 3, 2025 | Commentary/Thought Leadership
Right, let’s talk tokens and the fuzzy, yet incredibly powerful, concept of community sentiment. I’ve just finished dissecting articles focusing on how crucial community is for a token’s success, especially around launch. It’s not just about...
by Gavin Smith | Dec 2, 2025 | Influencers
So, I was chatting with Rebecca the other day, and we were diving deep into the mess that is social influence ROI in the crypto world. You know, those in-depth articles I’m working on for token founders? The ones about how to actually make social influence work,...
by Gavin Smith | Dec 1, 2025 | Influencers
Right, let’s talk about something crucial for token founders looking to leverage the power of social influence: altruism. Yes, you heard me correctly. In a world seemingly dominated by ‘to the moon’ promises and slick marketing, tapping into genuine...
by Gavin Smith | Dec 1, 2025 | Commentary/Thought Leadership
Right, let’s talk tokenomics! I’ve been diving deep into the guts of crypto projects lately, trying to figure out what makes a token actually, you know, work. Not just exist, but actually have a reason to be. And one thing keeps popping up: tokenomics. Sounds...
