by Gavin Smith | Nov 13, 2025 | Influencers
Okay, token founders, let’s talk about something vital: influence. Not the fleeting, superficial kind peddled by mega-influencers, but the genuine, grassroots influence cultivated by a decentralized network of micro-influencers and passionate community...
by Gavin Smith | Nov 13, 2025 | Commentary/Thought Leadership
Right, so I was catching up with Sebastian the other day – he’s been knee-deep in the crypto space for ages and always has insightful takes on all things token-related. We were chatting about the sheer volume of ‘how to raise finance for your token...
by Gavin Smith | Nov 11, 2025 | Influencers
Right, let’s talk influencers – but the real talk, not the fluffy stuff you see everywhere else. I was grabbing a coffee with Grace the other day, a proper crypto veteran who’s seen countless token launches, and we got deep into the influencer game. She was...
by Gavin Smith | Nov 10, 2025 | Influencers
Right, so I’ve been wrestling with something fascinating (and slightly terrifying) lately: the absolute chaos and brilliance of using memes to launch crypto tokens. Forget your grandfather’s marketing handbook, we’re in the age of Doge and Pepe – and...
by Gavin Smith | Nov 10, 2025 | Commentary/Thought Leadership
Right, so I was chatting with Ellie the other day, and we got deep into the nitty-gritty of launching a token – specifically, where to actually do it online. You know, beyond just setting up a website. We’d both been reading a bunch of articles about how vital...
