by Gavin Smith | Oct 14, 2025 | Influencers
Right, so I was chewing the fat with Courtney the other day, and we got talking about this new series of articles I’m working on. The whole thing is about helping token founders navigate the frankly bonkers world of crypto social influencing. I’m trying to...
by Gavin Smith | Oct 13, 2025 | Influencers
Right, so I’ve been digging deep into what really makes or breaks a token launch, and it’s not just about throwing money at big-name influencers. It’s about fostering genuine connections and building a decentralised army of micro-influencers who are as...
by Gavin Smith | Oct 13, 2025 | Commentary/Thought Leadership
Alright, gather ’round! I’ve just finished wrestling with, dissecting, and ultimately loving “The Art of the Pitch Deck: Presenting Your Token Project to Investors,” specifically focusing on how marketing and PR play a pivotal role in securing...
by Gavin Smith | Oct 12, 2025 | Influencers
Right, let’s talk influencer marketing for your token launch. We’ve all seen it – the hype, the promises, and sometimes, the spectacular flops. It’s easy to blame the influencer, but often the real issue is a fundamental misunderstanding of what...
by Gavin Smith | Oct 11, 2025 | Influencers
Alright, folks, gather ’round! Today, we’re diving deep into something that can make or break your token launch: memes. Yep, those silly internet images that dominate our social feeds. But don’t dismiss them just yet! When wielded correctly, they can...
