by Gavin Smith | Oct 29, 2025 | Influencers
Right, let’s dive deep into something absolutely crucial for token founders – leveraging psychological triggers like loss aversion and FOMO (Fear of Missing Out) to drive adoption, but doing it ethically. I’ve seen firsthand how these can be powerful...
by Gavin Smith | Oct 28, 2025 | Influencers
Right, so I was chatting with Lucy the other day – you know, Lucy, the one who’s actually built successful token launches, not just talks about them? – and we were diving deep into the whole influencer marketing thing. Everyone bangs on about paying influencers...
by Gavin Smith | Oct 27, 2025 | Influencers
Right, let’s talk influencer strategy, but not the fluffy, ‘engagement is key’ kind. We’re diving deep today, folks, into really understanding who you’re partnering with. I was chatting with Gabriel the other day – he’s launching a...
by Gavin Smith | Oct 26, 2025 | Influencers
Right, let’s talk influencers, eh? I was just chewing the fat with Morgan the other day about these in-depth articles I’m putting together for token founders. They’re all about how to actually leverage social influence – beyond the usual ‘get...
by Gavin Smith | Oct 25, 2025 | Influencers
So, I was chatting with Christopher the other day, and he was wrestling with something that’s becoming increasingly common in the crypto space: how to actually use the metaverse and virtual influencers for his token launch without it feeling…cringey. Christopher...
by Gavin Smith | Oct 24, 2025 | Influencers
Okay, so I’ve been diving deep into the whole ‘influencer marketing in Web3’ thing, specifically how it applies to token launches. Forget the same old tired advice – pump and dump tactics are so last year. What I’m really interested in is how...