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From Hype to Harmony: Crafting Enduring Influencer Bonds

by Gavin Smith | Sep 7, 2025 | Influencers

Right, so I was chatting with Rebecca the other day – she’s deep in the trenches of launching her own DeFi project – and we got onto the thorny topic of influencers. Everyone knows they’re vital for token launches, but as Rebecca pointed out, it’s so easy...

From Hype to Harmony: Building a Token Influencer Strategy for the Long Haul

by Gavin Smith | Sep 6, 2025 | Influencers

Right, let’s talk influencers. Not just about the flashy launch-day promos, but the real, gritty business of building a lasting community around your token. I’ve seen token projects skyrocket, then crash and burn, all because their influencer strategy was...

Gamified Growth: How to Incentivise Influencers for Token Longevity

by Gavin Smith | Sep 5, 2025 | Influencers

Right, let’s talk influencer marketing, but not the fluffy, surface-level stuff. We’re diving deep into gamification and incentives – the real engine room for driving long-term token value. I’ve seen too many founders treat influencers like billboards,...

Authenticity Over Algorithms: Finding the Right Influencer Fit

by Gavin Smith | Sep 4, 2025 | Influencers

Right, so I was chatting with Luke the other day, and he was telling me about the absolute minefield that influencer marketing can be for new token projects. He’s working on a project launching next year, and he’s trying to get his head around finding...

Dodging Disaster: Crisis Management in the Social Media Minefield for Token Launches

by Gavin Smith | Sep 3, 2025 | Influencers

Right, so, you’re launching a token. Exciting, isn’t it? But let’s be brutally honest, the crypto space is a volatile beast. One wrong move, one viral rumour, and poof, your meticulously planned launch can implode faster than you can say ‘bear...

Unmasking Influence: Finding Your Token’s True Voice

by Gavin Smith | Sep 2, 2025 | Influencers

Right, so I was chatting with Joseph the other day, a founder wrestling with his token’s launch. He was clearly frustrated, throwing around words like ‘shilling’ and ‘engagement’ with a weary sigh. He’d clearly been burned by the usual...
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