News & Insights
From Hype to Harmony: Crafting Enduring Influencer Bonds
Right, so I was chatting with Rebecca the other day – she's deep in the trenches of launching her own DeFi project – and we got onto the thorny...
From Hype to Harmony: Building a Token Influencer Strategy for the Long Haul
Right, let's talk influencers. Not just about the flashy launch-day promos, but the real, gritty business of building a lasting community around...
Cracking the Code: Funding Your Token with Twitter’s Secrets
Right, so you're building the next big thing in crypto, a revolutionary token. Fantastic! But building it is only half the battle. Getting that...
Gamified Growth: How to Incentivise Influencers for Token Longevity
Right, let's talk influencer marketing, but not the fluffy, surface-level stuff. We're diving deep into gamification and incentives – the real...
Authenticity Over Algorithms: Finding the Right Influencer Fit
Right, so I was chatting with Luke the other day, and he was telling me about the absolute minefield that influencer marketing can be for new token...
Decoding Tokenomics: My Chat with Charlotte About New Tokens
Right, let's talk tokenomics! I was chatting with Charlotte the other day, and we got deep into the weeds about why understanding tokenomics is...
Token Launch Strategies: 2017 vs. 2025
Token launches are shaped as much by market cycles as by innovation. The difference between launching in 2017 and launching in 2025 illustrates how conditions define strategy, opportunity, and risk.
Dodging Disaster: Crisis Management in the Social Media Minefield for Token Launches
Right, so, you're launching a token. Exciting, isn't it? But let's be brutally honest, the crypto space is a volatile beast. One wrong move, one...
Unmasking Influence: Finding Your Token’s True Voice
Right, so I was chatting with Joseph the other day, a founder wrestling with his token's launch. He was clearly frustrated, throwing around words...
Tokenomics: The Heart of Community Governance
Okay, so I've been diving deep into the world of crypto projects, and honestly, the sheer volume of them is mind-boggling. You see these amazing...